Contact: Andrew Barnett
Tel: 800 988-4712
Fax: 954 794-0296
E-mail: Andrew@diversifiedhf.com
Diversified Health & Fitness, Inc., chaired by fitness industry pioneer, Roger Wittenberns, announced today that it will be acquiring ShapeXpress, Inc., a holding company engaged in franchising ShapeXpress health clubs and the ultra-high end Sedona Fitness for Women brand.
The move comes on the heels of its most recent acquisition of Liberty Fitness Holdings, LLC. After the acquisition, Diversified’s franchise portfolio will consist of 79 fitness clubs in 30 states and over 500 active licenses to build new clubs. ShapeXpress was recently inducted into the prestigious list of Entrepreneur Magazine’s “Hot Franchises” and has grown rapidly since its founding in 2002.
In an asset purchase, Diversified will acquire all of the assets associated with ShapeXpress, including, but not limited to, franchise agreements, UFOC registrations, area developer agreements, manuals, trade names and other intellectual property.
“This move will allow our brands to grow exponentially,” said Linden Wood, CEO of ShapeXpress. “We are excited to watch Diversified’s expert team of industry professionals take this company and its franchise partners to new heights.”
Diversified Chief Executive Officer, Roger Wittenberns, said “We believe the ShapeXpress acquisition gives our firm many competitive advantages. In the women’s-only fitness arena, we found that the great majority of clubs were small and one dimensional, failing to provide the full line of services and fitness programs that women today want and expect. ShapeXpress and Sedona clubs are designed to allow for a full service fitness facility with many different services and programs to meet the needs of today’s women.”
“The ShapeXpress addition will complement our current operations extremely well”, said Andrew Barnett, Executive Vice President of Diversified. “We have the opportunity to bring our 100 years of fitness, retail and brand development experience to a solid and growing foundation of franchisees. This match will increase their profit potential and add generously to Diversified’s bottom-line.”
Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts. The company was founded in 2007 and is the brainchild of thirty-five year industry expert Roger Wittenberns.
For more information about this release or to schedule an interview, please contact Andrew Barnett at 800-988-4712 or by e-mail at Andrew@diversifiedhf.com
