Thursday, March 12, 2009
Diversified Health & Fitness, Inc., chaired by fitness industry pioneer, Roger Wittenberns, announced today that it has acquired the assets of Butterfly Fitness, Inc., a franchising company engaged in marketing and servicing women-only health club franchises.
Diversified’s franchise portfolio currently consist of approximately 150 fitness clubs in 40 states and three countries and over 500 active licenses to build new clubs. The Butterfly acquisition will push Diversified’s holdings to nearly 200 clubs and will dramatically increase its market share in the women’s fitness club franchise business.
This acquisition has also allowed Diversified to enter the Japanese market with 6 locations. The Japanese market is one of the fastest growing fitness markets in the world
The asset purchase included the acquisition of Butterfly’s franchise agreements, FDD registrations, area developer agreements, manuals, trade names and other intellectual property.
“Diversified will bring much needed corporate support and marketing and operational experience to our franchisees,” said Mark Golob, CEO of Butterfly. “This is a great opportunity to reinvigorate one of the best brand names in women’s fitness.”
Diversified Chief Executive Officer, Roger Wittenberns, said “This is a great step forward for Diversified and for Butterfly. We welcome our new franchise partners to our family and we are excited to bring our experience and knowledge to such a promising organization.”
Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts. The company was founded in 2007 and is the brainchild of thirty-seven year industry expert Roger Wittenberns.
For more information about this release or to schedule an interview, please contact Andrew Barnett at 800-988-4712 or by e-mail at Andrew@diversifiedhf.com
