DIVERSIFIED HEALTH & FITNESS ACQUIRES 17 ADDITIONAL FRANCHISE ASSETS

Fit For Her, Inc., a Multi-State Chain of Fitness Club Franchises, to be Acquired By Diversified Health & Fitness, Inc. of Deerfield Beach, Florida

Contact: Andrew Barnett
Tel: 800 988-4712
Fax: 954 794-0296
E-mail: Andrew@diversifiedhf.com

Diversified Health & Fitness, Inc., chaired by fitness industry pioneer, Roger Wittenberns, announced today that it will be acquiring the assets of Fit For Her, Inc., a franchise branding company engaged in selling and marketing women’s health club franchises in the Midwest.

Diversified’s franchise portfolio currently consist of 79 fitness clubs in 30 states and over 500 active licenses to build new clubs. The Fit For Her acquisition will push Diversified’s holdings to 96 clubs and will increase its market share in the women’s fitness club franchise arena.

In an asset purchase, Diversified will acquire all of the assets of Fit For Her including franchise agreements, UFOC registrations, area developer agreements, manuals, trade names and other intellectual property.

“This is exactly what our franchisees need to take their health clubs to the next level,” said Darrel Schoolfield, CEO of Fit For Her. “Diversified is an excellent synergy for our franchise partners and we expect to see great things once a group of seasoned health club professionals and franchisors take the reigns.”

Diversified Chief Executive Officer, Roger Wittenberns, said “Fit For Her is a premium brand and we are pleased to welcome our new partners on board. This acquisition will increase our holdings to nearly 100 clubs, making us one of the largest players in the health club franchising business. The sky is the limit for Diversified, and we intend to make Fit For Her a shining star in our portfolio.”

“The Fit For Her addition will add a new an exciting dimension to our family of brands”, said Andrew Barnett, Vice President of Diversified. “We have the opportunity to bring our 100 years of fitness, retail and brand development experience to a solid and growing foundation of franchisees.”

Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts. The company was founded in 2007 and is the brainchild of thirty-six year industry expert Roger Wittenberns.

For more information about this release or to schedule an interview, please contact Andrew Barnett at 800-988-4712 or by e-mail at Andrew@diversifiedhf.com

DIVERSIFIED HEALTH & FITNESS TO EXPAND FITNESS FRANCHISE HOLDINGS

ShapeXpress, Inc., a Multi-State Chain of Fitness Clubs, to be Acquired By Diversified Health & Fitness, Inc. of Deerfield Beach, Florida

Contact: Andrew Barnett
Tel: 800 988-4712
Fax: 954 794-0296
E-mail: Andrew@diversifiedhf.com

Diversified Health & Fitness, Inc., chaired by fitness industry pioneer, Roger Wittenberns, announced today that it will be acquiring ShapeXpress, Inc., a holding company engaged in franchising ShapeXpress health clubs and the ultra-high end Sedona Fitness for Women brand.

The move comes on the heels of its most recent acquisition of Liberty Fitness Holdings, LLC. After the acquisition, Diversified’s franchise portfolio will consist of 79 fitness clubs in 30 states and over 500 active licenses to build new clubs. ShapeXpress was recently inducted into the prestigious list of Entrepreneur Magazine’s “Hot Franchises” and has grown rapidly since its founding in 2002.

In an asset purchase, Diversified will acquire all of the assets associated with ShapeXpress, including, but not limited to, franchise agreements, UFOC registrations, area developer agreements, manuals, trade names and other intellectual property.

“This move will allow our brands to grow exponentially,” said Linden Wood, CEO of ShapeXpress. “We are excited to watch Diversified’s expert team of industry professionals take this company and its franchise partners to new heights.”

Diversified Chief Executive Officer, Roger Wittenberns, said “We believe the ShapeXpress acquisition gives our firm many competitive advantages. In the women’s-only fitness arena, we found that the great majority of clubs were small and one dimensional, failing to provide the full line of services and fitness programs that women today want and expect. ShapeXpress and Sedona clubs are designed to allow for a full service fitness facility with many different services and programs to meet the needs of today’s women.”

“The ShapeXpress addition will complement our current operations extremely well”, said Andrew Barnett, Executive Vice President of Diversified. “We have the opportunity to bring our 100 years of fitness, retail and brand development experience to a solid and growing foundation of franchisees. This match will increase their profit potential and add generously to Diversified’s bottom-line.”

Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts. The company was founded in 2007 and is the brainchild of thirty-five year industry expert Roger Wittenberns.


For more information about this release or to schedule an interview, please contact Andrew Barnett at 800-988-4712 or by e-mail at Andrew@diversifiedhf.com

DIVERSIFIED HEALTH AND FITNESS ACQUIRES TWO HEALTH CLUB CHAINS, EXPANDS TO CANADA AND IRELAND

Diversified Health & Fitness, Inc. of Ft. Lauderdale, Florida, acquires World Wide Fitness, LLC

Contact: Andrew Barnett
Tel: 800 988-4712
Fax: 954 794-0296
E-mail: Andrew@diversifiedhf.com

Diversified Health & Fitness, Inc., chaired by fitness-industry-pioneer Roger Wittenberns announced today that it has acquired World Wide Fitness, LLC, a Wyoming based franchisor of health clubs in the United States, Canada, and Ireland.

The acquisition includes two health club chains: “The Blitz” and “Ultimate Woman.” It will increase Diversified’s portfolio by approximately 20 clubs and give the company exposure to two flourishing international markets.

“Diversified’s team of franchise and fitness club experts will serve our brand and our franchisees well,” said Scott Smith, President of World Wide Fitness.

Diversified Chief Executive Officer, Roger Wittenberns, said “this acquisition cements our international foothold and will be a catalyst for franchise sales in Canada and Europe.”

Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts. The company was founded in 2007 and is the brainchild of thirty-five year industry expert Roger Wittenberns.

For more information about this release or to schedule an interview, please contact Andrew Barnett at 800-988-4712 or by e-mail at Andrew@diversifiedhf.com

DIVERSIFIED HEALTH & FITNESS ACQUIRES ACCESS FITNESS, LLC

Diversified Health & Fitness, Inc. of Ft. Lauderdale, Florida, acquires Access Fitness, LLC, a health club franchisor based in Oklahoma.

Contact: Andrew Barnett
Tel: 800 988 4712
Fax: 954 794 0296
E-mail: Andrew@diversifiedhf.com

Friday, October 31, 2008

Diversified Health & Fitness, Inc., chaired by fitness industry pioneer Roger Wittenberns announced today that it has acquired Access Fitness, LLC.

After the acquisition, Diversified’s franchise portfolio will consist of approximately 150 clubs in thirty states and two countries with over 500 active licenses to build new clubs. Diversified currently operates offices in Ft. Lauderdale, Florida and Florianopolis, Brazil.

Diversified acquired the assets of Access in a part cash, part stock deal. The assets purchased included the contractual rights and franchisor obligations to six coed fitness and health clubs located primarily in the Midwest and Southeast.

Benjamin Gettler, President of Diversified, said “this is a nice little chain with huge potential. It has a great name and a twenty-four hour concept that fits in well with our current family-fitness health club model.”

Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts. The company was founded in 2007 and is the brainchild of thirty-five year industry expert Roger Wittenberns. Diversified currently operates offices in Ft. Lauderdale, Fl and Florianopolis, Brazil.

For more information about this release or to schedule an interview, please contact Andrew Barnett at 800 988 4712 or by e-mail at Andrew@diversifiedhf.com

DIVERSIFIED HEALTH & FITNESS ACQUIRES MICHIGAN BASED FRANCHISOR

Diversified Health & Fitness, Inc. of Ft. Lauderdale, Florida, acquires health club franchise chain in the Midwest.

Contact: Andrew Barnett
Tel: 800 988 4712
Fax: 954 794 0296
E-mail: Andrew@diversifiedhf.com

Thursday, October 30, 2008

Diversified Health & Fitness, Inc., chaired by fitness industry pioneer Roger Wittenberns announced today that it has acquired Fit Zone for Women International, Inc.

After the acquisition, Diversified’s franchise portfolio will consist of approximately 144 clubs in thirty states and two countries with over 500 active licenses to build new clubs. Diversified currently operates offices in Ft. Lauderdale, Florida and Florianopolis, Brazil.

Diversified acquired the assets of Fit Zone in a part cash, part stock deal. The assets purchased included the contractual rights and franchisor obligations to 25 women’s fitness and health clubs located primarily in the Midwest.

“Diversified Health and Roger Wittenberns will bring our franchise chain the experience, industry insight, and stability our franchisees need in this economy” said Hal Shannon, President of Fit Zone.

“The uncertainty of the markets has had a huge destabilizing effect to all aspects of our economy. Small business and franchise owners deserve a solid corporate support team behind them to survive the storm. Our team has over a hundred years of experience in the fitness franchise industry and we intend to bring our expertise to the Fit Zone brand,” said Roger Wittenberns, CEO of Diversified.

“We expect Fit Zone to compliment our family of brands very well,” said Benjamin Gettler, President of Diversified. “The Fit Zone model is strong and we expect it to perform exceptionally well even during an economic downturn.”

Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts. The company was founded in 2007 and is the brainchild of thirty-five year industry expert Roger Wittenberns.

For more information about this release or to schedule an interview, please contact Andrew Barnett at 800 988-4712 or by e-mail at Andrew@diversifiedhf.com

DIVERSIFIED HEALTH & FITNESS TO ACQUIRE NATIONAL CHAIN OF FITNESS FRANCHISES

Liberty Fitness Holdings, LLC To Be Acquired By Diversified Health And Fitness, Inc. of Deerfield Beach, Florida

Contact: Andrew Barnett, Vice President
Tel: 800 988-4712
Fax: 954 794-0296
E-mail: Andrew@diversifiedhf.com

Thursday, December 6, 2007

Diversified Health and Fitness, Inc., chaired by Lady of America Franchise Corp. founder Roger Wittenberns, announced today that it will be acquiring Liberty Fitness Holdings, LLC, a holding company engaged in franchising Liberty Fitness clubs across the country.

The move will further establish Diversified into the women's fitness club market, giving the company a presence of 23 operating franchises in 16 states. Liberty currently has 4 more franchises under construction, 10 franchises sold but not open, and 206 more slated to be built and secured by area development agreements. All of the current and future clubs will become franchises under the Diversified banner.

In an asset purchase valued at $1,000,000 in stock at $4 per share, Diversified will acquire all of the assets associated with Liberty, including but not limited to, franchise agreements, UFOC registrations, area developer agreements, manuals, trade names and other intellectual property.

"We are very excited to be part of such a dynamic and growth oriented company," said Liberty CEO, Linda Burzynski. "We know that Diversified's expert team of professionals will take this company to new heights."

Diversified Chief Executive Officer, Roger Wittenberns, said "this acquisition represents an important step in the growth of our franchise family. Liberty franchisees will be poised for stability and solid growth under the direction of Diversified Health and Fitness. We are proud to take such a wonderful group of people under our wing."

"The Liberty Fitness centers will complement our women's and co-ed franchise divisions extremely well", said Bruce Fabel, Chief Operating Officer Diversified. "We have the opportunity to bring our 100 years of fitness, retail and brand development experience to a solid foundation of franchisees and increase their profit potential significantly".

Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts including Rejuvenate Health, Fitness and Med Spa, a franchise that targets the women's fitness market and The Zoo Family Fitness, a twenty-four hour a day workout franchise concept. The company was founded in 2007 and is the brainchild of thirty-five year industry expert Roger Wittenberns.

For more information about this release or to schedule an interview, please contact Andrew Barnett at 800-988-4712 or by e-mail at Andrew@diversifiedhf.com