Thursday, February 19, 2009

DIVERSIFIED HEALTH & FITNESS TO ACQUIRE NATIONAL CHAIN OF FITNESS FRANCHISES

Liberty Fitness Holdings, LLC To Be Acquired By Diversified Health And Fitness, Inc. of Deerfield Beach, Florida

Contact: Andrew Barnett, Vice President
Tel: 800 988-4712
Fax: 954 794-0296
E-mail: Andrew@diversifiedhf.com

Thursday, December 6, 2007

Diversified Health and Fitness, Inc., chaired by Lady of America Franchise Corp. founder Roger Wittenberns, announced today that it will be acquiring Liberty Fitness Holdings, LLC, a holding company engaged in franchising Liberty Fitness clubs across the country.

The move will further establish Diversified into the women's fitness club market, giving the company a presence of 23 operating franchises in 16 states. Liberty currently has 4 more franchises under construction, 10 franchises sold but not open, and 206 more slated to be built and secured by area development agreements. All of the current and future clubs will become franchises under the Diversified banner.

In an asset purchase valued at $1,000,000 in stock at $4 per share, Diversified will acquire all of the assets associated with Liberty, including but not limited to, franchise agreements, UFOC registrations, area developer agreements, manuals, trade names and other intellectual property.

"We are very excited to be part of such a dynamic and growth oriented company," said Liberty CEO, Linda Burzynski. "We know that Diversified's expert team of professionals will take this company to new heights."

Diversified Chief Executive Officer, Roger Wittenberns, said "this acquisition represents an important step in the growth of our franchise family. Liberty franchisees will be poised for stability and solid growth under the direction of Diversified Health and Fitness. We are proud to take such a wonderful group of people under our wing."

"The Liberty Fitness centers will complement our women's and co-ed franchise divisions extremely well", said Bruce Fabel, Chief Operating Officer Diversified. "We have the opportunity to bring our 100 years of fitness, retail and brand development experience to a solid foundation of franchisees and increase their profit potential significantly".

Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts including Rejuvenate Health, Fitness and Med Spa, a franchise that targets the women's fitness market and The Zoo Family Fitness, a twenty-four hour a day workout franchise concept. The company was founded in 2007 and is the brainchild of thirty-five year industry expert Roger Wittenberns.

For more information about this release or to schedule an interview, please contact Andrew Barnett at 800-988-4712 or by e-mail at Andrew@diversifiedhf.com

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