Fit For Her, Inc., a Multi-State Chain of Fitness Club Franchises, to be Acquired By Diversified Health & Fitness, Inc. of Deerfield Beach, Florida
Contact: Andrew Barnett
Tel: 800 988-4712
Fax: 954 794-0296
E-mail: Andrew@diversifiedhf.com
Diversified Health & Fitness, Inc., chaired by fitness industry pioneer, Roger Wittenberns, announced today that it will be acquiring the assets of Fit For Her, Inc., a franchise branding company engaged in selling and marketing women’s health club franchises in the Midwest.
Diversified’s franchise portfolio currently consist of 79 fitness clubs in 30 states and over 500 active licenses to build new clubs. The Fit For Her acquisition will push Diversified’s holdings to 96 clubs and will increase its market share in the women’s fitness club franchise arena.
In an asset purchase, Diversified will acquire all of the assets of Fit For Her including franchise agreements, UFOC registrations, area developer agreements, manuals, trade names and other intellectual property.
“This is exactly what our franchisees need to take their health clubs to the next level,” said Darrel Schoolfield, CEO of Fit For Her. “Diversified is an excellent synergy for our franchise partners and we expect to see great things once a group of seasoned health club professionals and franchisors take the reigns.”
Diversified Chief Executive Officer, Roger Wittenberns, said “Fit For Her is a premium brand and we are pleased to welcome our new partners on board. This acquisition will increase our holdings to nearly 100 clubs, making us one of the largest players in the health club franchising business. The sky is the limit for Diversified, and we intend to make Fit For Her a shining star in our portfolio.”
“The Fit For Her addition will add a new an exciting dimension to our family of brands”, said Andrew Barnett, Vice President of Diversified. “We have the opportunity to bring our 100 years of fitness, retail and brand development experience to a solid and growing foundation of franchisees.”
Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts. The company was founded in 2007 and is the brainchild of thirty-six year industry expert Roger Wittenberns.
For more information about this release or to schedule an interview, please contact Andrew Barnett at 800-988-4712 or by e-mail at Andrew@diversifiedhf.com
